ARNALDO PEREIRA is a sales manager acknowledged for his action within the gifts, decoration, housewares, kitchenware, household appliances market. In the past 12 years he has led the sales teams of icon companies in the sector such as  RIVA and M. CASSAB.
Nowadays he is responsible for the commercial management for the GS INTERNATIONAL S / A, where with the support of his team, serves more than 3,000 active clients of independent retail and regional chain throughout Brazil.

SALES ADVICE AND SOLUTIONS

ABOUT ARNALDO PEREIRA

Arnaldo Luiz de Queiroz Pereira – has been acting as a sales manager for over 20 years with experience built up in import companies and industries, such as M. Cassab, Yoi and Riva.

His work history, as a leader of winning sales teams, is based on translating the best sales and MKT techniques into a simple and straight language aimed at achieving higher results.

By holding a close and assertive relationship with his associates, pairs and clients he achieves daily growth targets for sales volume and margins, in addition to global growth of the business. 

Holds specialization degrees in Sales Management from ESPM (Post-Graduation) and Business Management (MBA) from UFRJ, in addition to In Company courses (M. Cassab by Max Estratégias Humanas and FGV-SP) on Management Development and Marketing Strategies.

Arnaldo is currently the Sales Manager at the GS Internacional S / A, one of the leading Importers / Distributors  in the Brazil’s segments of Home, Decor & Kitchenware, associated since December 2011 with the Lifetime Brands – USA.

features-2

Trade Fairs

Since 2002, as an exhibitor, has participated in trade fairs, among which, Abup Show, Gift Fair and Equipotel (housewares, gifts, kitchenware and decoration), therefore maintaining an up-to-date vision of where the sector heads for.

As member of a purchase committee, visited the Canton Fair, the HKTDC Hong Kong Housewares Fair (2009/2010/2011) and Chicago Housewares Show – USA (2010)

While traveling in China had the opportunity to visit showrooms and plants of different product categories connected with the housewares and household appliances sector.

features-4

Network

Through a powerful NETWORK we are able to open doors, either directly or through sales partners, creating specific actions for the following segments: Gifts, Decoration, Housewares, Kitchenware and Household Appliances, within the different Brazilian retail classes, spanning from luxury, to magazines, department stores and e-commerce.

CASES

With hundreds of well succeeded sale cases, in which he led corporate negotiations between industry/import companies and large retailers, he specialized in the development of exclusive lines through Direct Imports (Sourcing) and Own Brand Manufacture (Private Label) for different product categories, such as: table sets (dining sets; stemware, jug and glass sets), small household appliances (air conditioning). “Direct Import”/ Own Brand Manufacture” adds value to two ends, strengthening the sales relationship between supplier and client, opening doors for future negotiations and widening the supply scope for those clients.

From the experience acquired in the recent years at M. Cassab, Yoi and Riva, by leading well succeeded projects with clients such as: Pernambucanas, Casa & Video, Dadalto, Zaffari, Carrefour, Tok Stok, Etna and C Nova, B2W, Tool Box.  Arnaldo Pereira developed a sort of “radar” to spot opportunities and bring positive responses for an improved Sales Operation in their business.

WHAT

DEDICATED ADVICE

DEDICATED ADVICE

Focuses on industries, import companies, small, medium or large ateliers and studios that either sell or intend to expand their operation to the housewares, gifts, decoration and household appliances segment.

DEFINITION OF SCOPE AND COST

DEFINITION OF SCOPE AND COST

The service cost is set according to the work plan and (internal and external) service time as well as to specific projects, through success fees, seeking the “win win” formula.

TRANSFER OF KNOWLEDGE

TRANSFER OF KNOWLEDGE

Your team will be provided with experience and knowledge of both the best practices and real cases of market success, in an objective manner, with no mysteries and using the “sales person” language providing your sales team, at the end of the work, with independence and autonomy.

Sales Force

Sales Force

Analysis, implementation and restructuring of your internal and external sales team, aligning it with your company’s competitive strategy, always focusing on the excellence of service provision to the client.

Sales Solution

Sales Solution

Goes straight to the point by suggesting and implementing objective actions for your company to sell in a more effective way and achieve differentiated and higher results. > margins >volumes

ARNALDO PEREIRA holds expertise to provide advice to all size companies, by optimizing their sales force, indicating and providing training to sales people or sales representatives, specialized for each segment, and structuring effective tactics of approximation to and opening of key accounts in retail stores and e-commerce.

How

RETAIL KEY ACCOUNTS

RETAIL KEY ACCOUNTS

Tactic structures for approximation to retail and e-commerce key accounts, adjusting actions to the company’s marketing strategy and operational capacity

SALES REPRESENTATIVES

SALES REPRESENTATIVES

Selects, indicates and provides training to Sales Representatives and Sales Persons with capacity to make a difference in your business segment.

INTEGRATED ON-LINE/OFF-LINE ACTIONS

INTEGRATED ON-LINE/OFF-LINE ACTIONS

Develops an action plan integrating the Website to the further media: Blog, Linkedin and Facebook.

SPECIFIC ACTIONS PER SEGMENT

SPECIFIC ACTIONS PER SEGMENT

Focuses on the following segments: Gifts, Decoration, Housewares, Kitchenware and Household Appliances, within the different Brazilian retail categories, from luxury boutiques to wholesalers, magazines and department stores, in addition to the country’s main e-commerce players.

CLIENTS PORTFOLIO MANAGEMENT

CLIENTS PORTFOLIO MANAGEMENT

Develops routines, brings to your company’s daily routine the following concepts: sale areas segmentation (per categories, brands and prices), study of sale channels, price strategy, besides methodologies for verification of the sales team productivity indicators and sales cycle acceleration programs.

“Acting, that’s where the real intelligence lies. I will be whatever I want to be. But I must want what is to be. Success lies in being successful rather than having conditions for success”

Fernando Pessoa

TESTIMONIES

Get in touch